In the year 2020, the Covid-19 pandemic shook the world including all businesses. Grocery market share has increased from 5.7% in 2019 to 10% in 2020.
A study published by McKinsey in the year 2020 revealed that only 13 to 16 percent of consumers in Italy, France and Germany were satisfied with online grocery shopping. Services.
This grocery market has been growing rapidly in recent months. In March 2021, German dark store chain Gorilla announced a $290 million funding round. The startup is present in major European cities such as Berlin, Amsterdam and London.
List of Innovations that are shaping the future of online grocery shopping in 2021
1. Voice Command Devices
Voice-controlled speakers like the Amazon Echo, Echo Dot and Google Home are in many homes after the pandemic.
These types of devices are controlled by Artificial Intelligence technology. Most of the purchases will be done through these in future.
Amazon's Echo and Dot have built-in sync capabilities with Amazon.com for purchases.
With a simple voice command, users can order grocery products that are delivered directly to your doorstep.
2. Amazon Dash
While not just Alexa-powered, the one-touch-button feature of the Amazon Dash is meeting grocery product requirements.
The Amazon Dash is an adhesive button that connects to the Internet. When a user presses it, an order is automatically sent from Amazon to consumers.
It was unveiled in 2015, 200+ different vendors have joined the program. It's just as tricky as the IoT component.
3. Homing in on the last mile
Amazon's grocery advancement, brick-and-mortar grocers are making last-mile delivery options a more convenient way to purchase goods by various click-and-collect options, curbside pickup and home delivery.
Many online grocery businesses offer same-day delivery of ordered grocery items.
In Last Mile Delivery, store employees pick up and pack grocery orders online from nearby locations and deliver them to the pickup area of refrigerated trucks, and then they load them into customers' cars.
5. Droids for home delivery
The use of drones to deliver orders or goods is stuck due to Federal Aviation Administration regulations for the foreseeable future, remaining years away. Self-driving automobiles or droids are the future of the grocery delivery market.
Each Starship bot can carry two grocery bags and delivers within 5 to 30 minutes. Consumers can easily track the bot in real time through their grocery shopping app.
6. Mobile pay gains momentum
The online shopping industry is flooded with various mobile payment gateways like Citi Pay and Chase Pay, Walmart Pay, CVS Pay, Kohl's Pay etc.
A Grocery App Development Company will integrate multiple payment gateways in your grocery app for free.
According to an October 2016 survey, 38% of Millennials and 32% of generations were found to be comfortable using online payments.
Mobile payment transactions are expected to reach 315 billion by 2020. This will be a game changer in every online industry.
Online grocery shopping is also changing the way shoppers interact with retail brands.
Online grocery companies offer multiple loyalty programs, personalised benefits and a different shopping experience for the consumer.
8. Where “local” means grown on premise
"Buy local" has been in the news for a few years now. Grocery retailers benefit from purchasing groceries from local farmers and manufacturers.
It strengthens supply chains, cuts transportation costs, supports regional economics, promotes sustainable practices and enables micro-merchandising of stores.
Target is already testing such initiatives. As part of its food innovation efforts, the retailer is researching vertical farming, an agricultural technique for growing plants and vegetables indoors under climatic conditions.
Recently, Roundy's Supermarkets, declared an organization with New York-based BrightFarms to fabricate a tank-farming nursery in Rochelle, IL.
The facility will supply Mariano's Chicagoland stores with fresh salad greens, herbs, and tomatoes year-round.
9. IT upgrades for better inventory tracking
Product tracking, traceability and transparency solutions in the food supply chain are critical in quickly identifying safety concerns.
IoT is not only connecting smart homes. The technology also has the potential to disrupt backroom operations.
The use of drone technology in intelligent shipping containers, mobile device management and even warehouses will inevitably change.
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